Iconography
ILLUSTRATION | BRAND IDENTITY
Icons are so fun to create. They can encompass the values of a brand so simplistically. Their versatility in print, digital, and retail executions shows how valuable a well-crafted and consistent icon set can be.
Destination Resorts Vail Rebrand
Client: Destination Resorts Vail
Agency: Leah Chew Creative
HYGGE. HISTORY. HOSPITALITY.
This icon set represents all the amazing amenities and attractions that Destination Resorts Vail has to offer. From world-class outdoor activities to fine dining to all the comforts of home, each icon represents a little part of what makes Vail a wonderful place to visit. Inspired by Vail’s Native American roots blended with the Bavarian architecture of the village, the icons share similar linework and patterns that make them cohesive to use through various pieces of marketing materials, collateral, signage, and digital.
Midtown Art Walk
Client: Midtown District
Agency: Leah Chew Creative
Inspired by the streets that make up Reno’s Midtown District, this design was live screenprinted on shirts during the 10th Annual Midtown Art Walk. It was fun to watch as people guessed which icons represented what streets. As a resident of this district, this event is always such an amazing event that supports the local artists and businesses that make up this colorful area.
Dungeons
& Dragons
Agency: Leah Chew Creative
Your guild is your family. The ones you choose to surround yourself with. The ones by your side in battle. The ones you cheers a beer with when the war is won. I was commissioned to create a badge for each member of this D&D guild. Exploring their rich backstories and recounts of their adventures, I was a able craft shields and symbols that honored each of their characters.