Hue

BRAND IDENTITY | BRAND POSITIONING COPYWRITING | LOGO DEVELOPMENT

Agency: Leah Chew Creative

HUE is a seasoned web development studio where the web is their canvas and human connection is their muse. Hue focuses on genuine work, bespoke products, and sustainable client partnerships. Nearing twenty years in the industry, the company approaches design, development, and project management with honesty and hard work to create energized solutions that are built to last. 

From a blank canvas to one of the brightest brands I have ever created, we began on the strategic side with Hue’s brand positioning and guiding principles. We then moved into brand exploration, logo development, and design phases.

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