Pizzava

BRAND IDENTITY | BRAND STRATEGY & POSITIONING | COPYWRITING | LOGO DEVELOPMENT | PACKAGING | ILLUSTRATION

Agency: Leah Chew Creative

Built on know-how, honesty, and hustle, Pizzava opened in 2018 to do what no other local pizza joint was doing — late night delivery until 3am. Some called them crazy but they have always found success in doing things differently. By 2021, they were ready for a rebrand as they were preparing to franchise. I wanted to capture the bold, community-driven, and forward-thinking personality of Pizzava while developing their brand strategy, positioning, logo, identity, and packaging. Bringing grit and positive energy each day, Pizzava is the neighborhood kitchen — the bigger the oven, the greater they serve the community.

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